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UConn Superstar Paige Bueckers Talks Finances in New NIL Campaign
Mar 2, 2025; Storrs, Connecticut, USA; UConn Huskies guard Paige Bueckers (5) is recognized during senior night after the game against the Marquette Golden Eagles at Harry A. Gampel Pavilion. David Butler II-Imagn Images
UConn all-everything guard Paige Bueckers has already been recognized as an all-time great Husky player - being inducted into the program's "Ring of Honor" during her senior night celebration - but as incredible as she's been on the hardwood, her legacy may be even greater off of it. The NIL trailblazer has continued to make history during her UConn career, partnering with global brands, giving back to her communities and sharing with her teammates along the way. Her latest collaboration with Intuit - the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks and Mailchimp - to support Intuit for Education expanding its free financial literacy program to college students nationwide. Bueckers has experienced NIL since day one and with her team at Wasserman , she's built a diverse brand portfolio that includes the likes of Nike, Gatorade, Bose, Verizon, Chegg, Madison Reed and Panini America, among many others. She has learned first-hand how to juggle the finances of NIL succ

This article first appeared on NIL on SI and was syndicated with permission.

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