Under Armour Signs Social Media Sensation, South Carolina Basketball Commit

Following up on their new NIL roster additions ahead of the NCAA Tournament, Under Armour has signed a future college basketball player who is a major player in the social media game. South Carolina commit Eli Ellis -- a two-time Overtime Elite MVP who led YNG Dreamerz to an OTE championship -- has joined the Baltimore-based brand and stars in the latest chapter of Under Armour's "Let Them Talk" campaign. Known for his on-court skillset and social media prowess -- including 1.3 million followers on TikTok and nearly 700k on Instagram -- the future Gamecock guard now partners with the school's official footwear and apparel brand to expand his own NIL portfolio. The 6-foot-1 scorer's first collaboration with Under Armour is in partnership with RDCWorld, who blends humor with basketball culture in this new content piece for the brand. Ellis' chapter of Under Armour's campaign follows a commercial featuring coach Dawn Staley and the South Carolina women's basketball team that debuted during first round coverage