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USC Women of Troy Basketball Launches Chipotle's First Team-Inspired Menu
Dec 10, 2024; Los Angeles, California, USA; Southern California Trojans guard JuJu Watkins (12) and center Rayah Marshall (13) celebrate after the game against the Fresno State Bulldogs at Galen Center. Kirby Lee-Imagn Images
The USC women's basketball team enters the NCAA Tournament as a No. 1 seed for the second straight year and now their roster will be fueled with their own menu items from Chipotle. The Women of Troy — who first partnered with the fast casual restaurant chain in December as the brand's first team-specific college NIL deal — have launched the "Fight On" menu, featuring go-to orders for each player. From national player of the year candidate JuJu Watkins and all-American Kiki Iriafen to freshman star Kennedy Smith, all 15 unique entrees will be exclusively available on the Chipotle app and Chipotle.com throughout the team’s tournament run. This is the first time Chipotle has launched a digital menu inspired by an entire team, marking yet another milestone for USC and the brand. In addition to the new menu, the team stars in the latest episode of the brand's “Unwrapped” series showcasing a behind the scenes look at the season on and off the court. "Being a female athlete, it's like you kind of have to do way mor

This article first appeared on NIL on SI and was syndicated with permission.

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