Arch Manning’s first start for the Texas Longhorns was one of the most anticipated debuts in recent college football history. Carrying the weight of his family name and a reputation as one of the most hyped quarterback prospects ever, the spotlight was firmly on the second-year star when he lined up against No. 3 Ohio State in Week 1.
Instead of delivering a breakout performance, Manning struggled to find rhythm, completing just 17 of 30 passes for 170 yards with one touchdown and one interception. The uneven showing fueled immediate debate about whether his skill set can match the immense expectations placed on him.
As Manning prepares to change the narrative when he returns to the field on Saturday, a new development emerged, revealing that the 20-year-old took a financial hit after Sunday’s nightmare performance.
According to On3, Manning’s projected Name, Image & Likeness (NIL) valuation dropped by $485,000 after Texas’ loss, bringing his total value down to $6.3 million. However, despite this setback, he remains the highest-valued college athlete in the country.
It didn't go Arch Manning's way in Week 1:
— FOX College Football (@CFBONFOX) August 30, 2025
17/30
170 Pass Yds
1 INT
1 TD pic.twitter.com/EIGTh7QEHg
Manning has already inked a slew of high-profile endorsement deals with major brands. His roster includes energy giant Red Bull, fashion and activewear label Vuori, eyewear company Warby Parker, fast-casual chain Raising Cane’s, and ride-share platform Uber. His likeness has also been featured in Panini America trading cards and the EA Sports College Football video game. These partnerships show just how far his reputation extends off the field.
It’s important to note that the $6.3 million figure is not a paycheck but a projected valuation based on potential earnings, visibility, and brand affinity—not a reflection of actual compensation. These estimates use exposure and partnership data to forecast what athletes like Manning could be worth in the NIL marketplace.
Even with the recent reduction, this valuation places him in rarefied air. Comparatively, other leading college athletes come in significantly lower; for example, Miami quarterback Carson Beck is currently valued at approximately $4.3 million (h/t On3).
While Manning continues to live through his frustrating night in Week 1, he now has a chance to reshape the narrative as Texas hosts unranked San Jose on Saturday. Manning will be expected to improve in several respects—better pocket presence, faster reads, and cleaner decision-making.
A big bounce-back performance would quiet critics and reinforce why expectations are held so high for a player whose stock still shines bright.
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