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DJ Lagway Announces Big NIL News Ahead of Second Season With Florida Gators

Originally posted on Athlon Sports | By Max Escarpio | Last updated Aug 29, 2025 10:34 AM ET

The Florida Gators are heading into a new season under head coach Billy Napier, led by quarterback DJ Lagway.

Lagway will be entering his second season at Florida, looking to take a leap forward as one of the best quarterbacks in the nation, playing in the SEC against top schools like Alabama, Georgia, LSU and South Carolina.

As Lagway prepares for his second season with the Gators, he took to social media to announce some big news off the field.

Lagway has officially signed with Jordan Brand.

The Florida quarterback posted the announcement on her personal account in a collaborative story with Jordan Brand's official social media page.

"Born in Willis," posted Jordan Brand. "Built for Gainesville. Welcome to the family, DJ Lagway."

NEW: Florida star QB DJ Lagway has inked an NIL deal with Jordan Brand

Lagway has a $3.7 million On3 NIL Valuation.https://t.co/5xomeenOge pic.twitter.com/iw3ypXIhVs
— On3 NIL (@On3NIL) August 29, 2025

DJ Lagway has long been coined one of the most highly touted quarterback prospects of the past several years. The Texas native was ranked as the No. 2 quarterback and the No. 7 player in the nation, according to 247Sports.

As a high school prospect, Lagway chose the Florida Gators over several other powerhouse programs such as Alabama and Texas A&M.

Throughout his freshman season at Florida, where Lagway emerged as the starter in the latter half of the season, he posted 12 touchdowns and 1,915 yards with a 59.9 completion percentage.

DJ Lagway has one of the highest NIL valuations in college football at $3.7 million, via On3.

While Lagway is signed with Jordan Brand, he also has several other NIL deals he's inked, including Chipotle, Beats by Dre, T-Mobile and Gatorade.

This article first appeared on Athlon Sports and was syndicated with permission.

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