Former Alabama RB Makes Major Career Move After Transferring to NIL

Originally posted on Athlon Sports | By Taylor Hartman | Last updated Jun 2, 2025 8:04 PM ET

Justice Haynes is making moves both on and off the field. The former Alabama Crimson Tide running back, now at Michigan, has signed an NIL deal with Loom Juice, securing an ownership stake through the equity partnership. It's a major step for Haynes, who is proving that NIL isn't just about sponsorships, it's about long-term investments.

Haynes, repped by ESM, is coming off a solid season at Alabama. where he rushed for 448 yards on 5.7 yards per carry and scored seven touchdowns as a sophomore. His total career rushing yards now sit at 616, and he's expected to play a key role in Michigan's backfield alongside sophomore Jordan Marshall.

The NIL deal with Loom Juice isn't just another endorsement, it's a strategic partnership. Haynes now owns an interest in the company, joining a growing trend of athletes securing equity stakes rather than just cash deals. Loom Juice, known for its health-conscious beverages, sees Haynes as the perfect fit for its brand, aligning with his commitment to wellness and performance.

For Haynes, this deal is about more than just financial gain, it's about setting himself up for success beyond football. As NIL continues to evolve, athletes like Haynes are showing that smart business moves can go hand in hand with athletic success.

With two years of eligibility remaining, Haynes has plenty of time to make an impact at Michigan. But off the field, he's already proving he knows how to play the game.

This article first appeared on Athlon Sports and was syndicated with permission.

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