Bill Belichick's college coaching debut was not what anyone expected as the University of North Carolina lost embarrassingly to TCU. And while there was a lot to talk about from the game itself, there was one moment off camera that led to a lot of speculation.
ESPN college football analyst Kirk Herbstreit had many thinking he said the North Carolina team was “bad” during a hot mic moment. And it specifically caught on after this moment went viral on Barstool Sports, which has over 6.7 million followers on X.
“They’re bad”
— Barstool Sports (@barstoolsports) September 2, 2025
Kirk Herbstreit got caught on the hot mic!
pic.twitter.com/jv7W5rInBr
But soon after this started to go viral, Herbstreit set the record straight, immediately responding to the post.
"Must be a slow night..not sure why this is so confusing. I said “YOU’RE bad” to my spotter Deron for something funny he said when we were just coming back on air," Herbstreit wrote.
"Instead of making up things I said how bout giving Rece, Holly, and I some love for getting through that game-those games are by far the toughest games you announcers have to call," he stated in another post right after.
Tony Granieri, who is also a spotter for ESPN, came to Herbstreit's defense.
"I was standing 3 feet to his right in that booth," Granieri wrote. "100% accurate. He said 'you’re bad.'"
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