Colorado Buffaloes quarterback Shedeur Sanders. Ron Chenoy-USA TODAY Sports

Shedeur Sanders follows in father's footsteps with major NIL deal

Originally posted on Larry Brown Sports
By Steve DelVecchio | Last updated Aug 28, 2024 1:22 PM ET

Shedeur Sanders is widely expected to be one of the most exciting players in college football this season, and Nike has decided to buy into the Colorado quarterback’s potential.

On Wednesday, Nike released a promo announcing a name, image and likeness agreement between the apparel juggernaut and Sanders.

BREAKING: Nike has signed Colorado QB Shedeur Sanders to a NIL footwear & apparel deal. pic.twitter.com/4M8oWVzijO

— Nick DePaula (@NickDePaula) August 28, 2024

Sanders is projected to be a top pick in the 2025 NFL Draft. The senior threw for 3,230 yards, 27 touchdowns and just three interceptions in his first season at Colorado last year. Sanders also had four rushing touchdowns.

Sanders’s father, Colorado head coach Deion Sanders, has already made some big claims about the type of year his son will have in 2024.

Nike sponsored Deion during his legendary career, and Shedeur recently said he would like to build on that legacy with a new version of the Nike cleats his father wore.

While the details of Shedeur's NIL deal with Nike have not been made public, it is safe to say he has locked in his first big payday before even playing a down in the NFL.

This article first appeared on Larry Brown Sports and was syndicated with permission.

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