UCF head coach Scott Frost made it clear this weekend that his program wants to be called exactly what it is: UCF. Not Central Florida. Not Central. Just UCF.
The clarification came days after North Carolina head coach Bill Belichick referred to the Knights as “Central” in his press conference previewing their matchup. The slip drew immediate attention online, with UCF fans pointing out how often their school is mislabeled despite its national profile. Many took it personally, sparking the kind of viral chatter that has surrounded the Knights for years.
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— Daren Stoltzfus WESH (@DarenStoltzfus) September 20, 2025
Scott Frost says #UCF uses disrespect as ammo. He says they have a long history of being disrespected but the Knights play better with a chip on their shoulders
Knights are 3-0 for the third straight season pic.twitter.com/oIi5ro2IPi
Following UCF’s game, Frost addressed the issue directly, saying that his team should be identified by the name the school itself uses. “It’s UCF. That’s who we are,” Frost said. The comment resonated with a fan base that has long been defensive about its branding. For Knights supporters, hearing their head coach emphasize the school’s identity was a welcome sign of solidarity.
The timing only added to the moment. Belichick’s “Central” remark had been shared across social media throughout the week, with UCF fans using humor, sarcasm, and outright frustration to push back. At one point, the official UCF football account even changed its bio on X to read “The official account of Central Football” in a tongue-in-cheek response. The fanbase has shown before that it will rally around issues of identity, and this was no different.
For Frost, the exchange also highlights how far UCF has come as a program. Once an afterthought in the state of Florida, the Knights have built themselves into a nationally recognized brand, capped by their rise into the Big 12. With that growth comes an insistence on being named and represented correctly.
In the bigger picture, this may seem like a small detail. But in college football, where tradition and identity matter as much as wins and losses, something as simple as calling the team by the wrong name can touch a nerve. Belichick’s comment may have been unintentional, but it underscored a challenge that UCF has faced for years. Frost’s response made clear that the Knights want to put that to rest once and for all.
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