Yardbarker

CNBC ranks Wisconsin Badgers as Top 20 most valuable college sports program

The Wisconsin Badgers brand remains strong, even as their success has come from the less popular sports while the football team struggles. CNBC released new financial valuations of all of the top college sports programs, and Wisconsin continued to grow as one of the Top 20 programs in the country.

Customize Your Newsletter

Yardbarker +

Get the latest news and rumors, customized to your favorite sports and teams. Emailed daily. Always free!