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Danny McBride's solution for the theatrical movie experience: Less outdated cineplexes in the suburbs
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Danny McBride's solution for the theatrical movie experience: Less outdated cineplexes in the suburbs

In the wake of the series finale of his beloved HBO comedy "The Righteous Gemstones," Danny McBride sat down with The Hollywood Reporter for an interview. There's some interesting stuff in there even for those who have never seen a second of "Gemstones." For example, his wife's uncle is Cheech Marin, and McBride asked the actor and comedian for advice. Cheech's words of wisdom? "Comedians usually get about seven movies. Once everyone knows your moves, they’re ready for the next guy"

However, because McBride is known for having left Los Angeles behind and moving to Charleston, South Carolina, interviews with him often drift into "What do you, the Everyman, have to say about the state of the industry?" Hey, McBride always seems game, and he had an interesting assessment of the film industry in the interview. Namely, there needs to be less garbage theaters in suburban areas to get people to want to go to the movies.

Asked, unsubtly, as somebody outside the "LA and New York bubble" what Hollywood movies are getting wrong, McBride pivoted to what he believes the real issue is:

In some regard, it’s not about finding what the audience wants to see. It’s about reestablishing why it’s important to go to movies in the first place. In L.A. or New York, you still have these badass movie  theaters that have state-of-the-art sound and screens. I’ll buy a ticket to a theater around here, and it feels like you’re in a halfway house. There’ll be movies where I’ll go in, see what screen it’s on and walk right out because I know that the speaker hums or there’s a smell in there.

After the interviewer vouched for this reality, McBride hammered the point home:

In these suburban towns, they built all these big 16-screen megaplexes in the late nineties, and now those places, feel like relics of a bygone era. There’s six movies playing in there. It feels like you’re in the fall of Rome. Even if what’s Hollywood is making is good, it’s hard to convince people to not watch it in the comfort of their home and their massive TV set when they might go and spend all this money for 30  minutes of commercials and the projectionist to forget to turn the lights off.

It's true that going to the movies requires a level of efforting that staying at home doesn't. The draw should be that the theatrical experience is well worth it (and also will help you avoid those damn "Thunderbolts*" spoilers that entertainment websites are being super casual with). However, if the theater itself is bad, so bad it takes away from the viewing experience, what would be the draw for moviegoers, even movie lovers?

Maybe across these United States movie theaters will heed the words of Man of the People Danny McBride - Why, he doesn't even live in Los Angeles! - and start taking the quality of their establishments more seriously.

(h/t The Hollywood Reporter)

Chris Morgan

Chris Morgan is a Detroit-based culture writer who has somehow managed to justify getting his BA in Film Studies. He has written about sports and entertainment across various internet platforms for years and is also the author of three books about '90s television.

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