Netflix Officially Announces New Show Focused on Big 12 Coach

“Guess what?” Sanders asked in the reveal trailer. “I heard a rumor. I ain’t one for rumors, but I heard a rumor. Prime Time is going prime time on Netflix in 2026. Oh! Now give me my theme music!”

According to the official release, PRIME TIME is currently in production and will follow a similar format to Arnold Schwarzenegger’s three-part documentary series, which hit streaming services in 2023. The series will consist of three 60-minute episodes and will air in 2026.

“It means so much to finally be able to tell my unfiltered story, my TRUTH,” Sanders continued. “I was PRIME TIME, then I dropped the TIME and went by PRIME, and now I’m in the third quarter of my life, and they call me COACH PRIME. Y’all knew a part of me each step of the way, but you never knew DEION and I’m excited to share that with you all — the highs and lows, the truths and tragedies, and everything in between. They can’t stop or contain what God has purposed.”