There are countless ways to enjoy the galaxy far, far away. There are movies, TV shows, books, comics, games, and more. But Lucasfilm has now found yet another way to satiate your cravings for all things Jedi and Sith. It is partnering with another iconic brand, Coca-Cola, for a limited-edition collection of bottles and cans celebrating the heroes and villains of Star Wars. And they’ll let you do so in an immersive Augmented Reality experience.
Star Wars has announced it’s partnering with Coca-Cola this summer for what the two companies are calling the “Refresh Your Galaxy” campaign. It includes 30 designs bottles and cans designs “featuring bold new illustrations of some of your favorite characters from across the Star Wars saga.” The lineup fans will find in stores includes two different groupings, one for regular Coke and one for its Zero Sugar counterpart:
You are correct, person who actually counted all of those. Those only add up to 27. The other three designs are exclusive to Disneyland and Walt Disney World. That’s where you can pick up a special The Mandalorian and Grogu, a First Order Stormtrooper, and another Chewbacca.
In addition to being both drinks and collectibles, customers can scan their bottles and cans for some extras. That will unlock a galactic AR experience. Once you’re “in” you can learn more about both the campaign and the collection’s character designs. Even better, you’ll be able to send your own message of hope. (Or hatred if you embrace the dark side.) The Augmented Reality experience will let you record a message. It’s then transformed into “a Star Wars-style hologram” you can actually send your loves ones. (Or, again, enemies.)
Sending out your own Star Wars hologram message and polishing it off with a Coke? That’s a very fun way to satiate two very different kinds of cravings all at once.
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