Arizona State football rolled out a new premium seating option last week: four-person field-level loge boxes priced at $20,000 per season, or $5,000 per fan.
They sit in a beautiful area and include food, drinks, a parking pass, and access to the athletic complex, but the first look drew one collective response on social media: disbelief.
A first look at ASU’s new field-level suite
— Blake Niemann (@Blakes_Take2) August 14, 2025
Prices will start at $5,000 per seat and are sold as a set of four, per @SunDevilSource. pic.twitter.com/2BP7LsF3dc
Fans on X wasted no time roasting the offering. “Pop-up tents and folding chairs for $5,000 a seat. What a bargain,” one wrote sarcastically. Another asked, “What in the poverty? This is the best y’all got for five grand? You couldn’t pay me to sit here.” A third added that, as an ASU fan, the setup is “pretty mediocre” and said they need something with shade and air conditioning to justify the price.
The optics are especially jarring given the price point. Seating is advertised as exclusive, close to the field, and immersive. In reality, the configuration appeared temporary. View angles are limited, and there are no TV monitors to catch replays or alternate shots of the game, a glaring oversight for a premium experience.
One of the greatest grifts of our time is football programs convincing rich people that field level in the end zone is a premiere location to watch a game. https://t.co/lEueV9w4jW
— Robert Behrens (@rcb05) August 14, 2025
The word “suite” is doing a lot of heavy lifting here https://t.co/CDBOX2vFuC
— Schrödinger’s Wildcat (@WildcatAgenda) August 15, 2025
$5000 to sit on a metal stool in Arizona, while your view is obstructed by both being in the end zone and behind a concrete wall. https://t.co/h2eM9DmAoD
— lou (@louie_louiee_) August 15, 2025
This update comes amid a season of high expectations as the Sun Devils expect to contend for the Big 12 title again in 2025. Arizona State won its first Big 12 Championship, reached the College Football Playoff, and vaulted back into national relevance. Still, winning alone doesn’t excuse price gouging for less-than-ideal seating. If anything, it raises the bar of what fans expect in return when the price tag reads “exclusive.”
The backlash isn’t about the money alone. It’s about value. With fans clowning the post on socials everywhere, ASU now faces a reputational moment, one it can’t afford to fumble.
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