With Name, Image, and Likeness being such a major part of collegiate athletics, and athletics as a whole right now, it's not surprising to see this topic hit mainstream discussions when it comes to things centered around sports programs. Recruiting and team building for schools with championship aspirations can't be covered without mentioning NIL. That's why many of the top players around the country are promoting their new products on social media, garnering attention for their own marketability and bringing awareness to the companies they are now in business with. Changes could be coming soon based on the House ruling, but until something is official, this landscape will largely operate in the same manner it has since it became legalized in 2021. Current Kansas State quarterback Avery Johnson was able to cash in on being named the starter for the upcoming season, and he will now be driving around in style after his NIL partnership deal with Long McArthur Luxury. When one of our athlete partners requested a
This article first appeared on NIL on SI and was syndicated with permission.