Happy Valley United, Penn State's official NIL collective, will host its next fundraising event this week with a distinctly Pittsburgh feel. Penn State football coach James Franklin will headline the event that features a very Pittsburgh-centric group of guests, notably former Nittany Lions defensive coordinator Tom Bradley.
The collective will host its latest "We Are" benefit Wednesday night at Fox Chapel Golf Club in Pittsburgh. Guests can mingle and interact with current and former Penn State coaches and players on the eve of the U.S. Open at nearby Oakmont Country Club. In fact, auction items include four tickets to a U.S. Open practice round and rounds of golf in July with former Nittany Lions Michael Mauti or Christian Hackenberg.
Among the notable guests is Bradley, the longtime Penn State assistant who returned to Beaver Stadium in 2023 for the first time in more than a decade. Penn State welcomed back Bradley as an honorary co-captain for its 2023 season-opener against West Virginia. Bradley now will appear on behalf of Happy Valley United to benefit the Penn State collective's fundraising efforts.
The guest lists also includes current staff members Terry Smith, the team's associate head coach and cornerbacks coach; special teams coordinator Justin Lustig; senior defensive analyst Greg Gattuso and assistant quarterbacks coach Trace McSorley.
Former players scheduled to attend include Pat Freiermuth, Chuck Fusina, Mike Hull, Miles Dieffenbach and Brandon Short. Tickets are $200 per person and $300 per couple. There's also a $100 "young professionals" rate. The event runs from 7-9 p.m., with a private sponsors reception featuring players and coaches from the 2025 team before the event.
For more information, visit the Happy Valley United website.
The FOUR day countdown till We Are… in Pittsburgh begins ️
— Happy Valley United (@HappyValleyUtd) June 7, 2025
Join us at the Fox Chapel Golf Club on June 11 from 7-9 (6:15-7 for VIP) to spend an evening with @PennStateFball Legends
The clock’s ticking! ⏰ #WeAre
Tickets: https://t.co/3HXJ98DhmB
Auction:… pic.twitter.com/oLd1CIVJfK
This has been a theme of the Penn State coach during the NIL era. Franklin continues to drive home the point that he wants Penn State to be a "transformational" program rather than a "transactional" one. What does Franklin mean by that? He explained during a recent media session in State College.
"We're one of a handful of programs that are still holding on to [where] we want it to be as transformational an experience as possible," Franklin said. "I think that aligns with Penn State and what our values are and how we want this program to be run. That's something that was always very important to me. But it was also very obvious to me coming to Penn State that that was something that’s very important to our alumni and very important to this community and very important to our lettermen.
"So we are fighting, scratching and clawing to balance those two things. There’s an aspect that you have to embrace the evolution of college football. But you don’t have to abort what your values are and and how you still want it to go. And I think there’s a way that you can really blend the both, so that
the kid, the family, the program, the university, you can still really provide a similar experience than we always have.”
Tristin Iannone returns to Penn State as the program's new director of external operations. Iannone replaces Destiny Rodriguez, a longtime Penn State staff member who recently accepted a position with the New York Jets.
Iannone is a familiar face at the Lasch Football Building. A 2019 Penn State graduate, Iannone was an operations assistant on Franklin's staff for one year. He left with former offensive coordinator Ricky Rahne, who became the head coach at Old Dominion. Iannone held a variety of positions at Old Dominion in operations and recruiting for the past four years.
I can’t thank @RickyRahne & @ODUFootball enough for the lessons & memories during my time at ODU!
— Tristin Iannone (@T_Iannone) June 5, 2025
I’m excited to announce I’ve accepted the role as Director of External Operations for Penn State Football! I’m thankful to @coachjfranklin & @kthrelkel for this opportunity!#WEARE pic.twitter.com/640Uyv0MIL
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