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Thirsting for More: Iowa Swarm NIL Collective Introduces “Swarm Water”
Kinnick Stadium is pictured during Kids Day at Kinnick Saturday, Aug. 10, 2024 in Iowa City, Iowa. Julia Hansen/Iowa City Press-Citizen / USA TODAY NETWORK
Move over smart water; here comes Swarm Water. With college football season just around the corner, the Iowa NIL collective has launched its new beverage, Swarm Water. On Tuesday, the collective announced a partnership with Iowa-based water bottle packing company Crystal Clear, allowing the collective to have its own branded water bottles. The new product will be electrolyte water, which can be helpful on the field as well as in other everyday scenarios. “This is another unique opportunity to raise additional NIL funds for the Swarm Collective.” Said Swarm CEO Brad Heinrichs. “Swarm water was a highly requested product addition by our fan base, and we are excited to partner with another Iowa-based company in support of Iowa student-athletes.” The water will be available for purchase in local stores in Des Moines and other parts of Eastern Iowa, with the proceeds going to the Swarm NIL collective. This marks the collectives fourth dip into the beverage industry, previously releasing alcoholic drinks like the

This article first appeared on NIL on SI and was syndicated with permission.

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