Nov 13, 2021; Winston-Salem, North Carolina, USA; A North Carolina State Wolfpack helmet seen on the sideline during the second half against the Wake Forest Demon Deacons at Truist Field. Mandatory Credit: William Howard-Imagn Images William Howard-Imagn Images

What Is The NC State NIL Collective's Role Moving Forward?

Originally posted on NC State Wolfpack on SI
By Tucker Sennett | Last updated Aug 9, 2025 1:30 PM ET

Following the House v. NCAA settlement, the system in which Division-I athletes can benefit financially underwent massive changes. With a new revenue-sharing system added that allows institutions to directly pay athletes, the world of NIL collectives changed suddenly.

At North Carolina State, the 1Pack NIL Collective became the official name, image and likeness group for the school, launched in 2024 when two existing groups merged to form a more effective solution.

Now, with collectives more on the outside looking in due to revenue sharing, questions about the effectiveness and necessity of NIL collectives sprouted around collegiate athletic programs.

What is 1Pack?

Like many schools across the country, NC State worked with 1Pack to streamline all of the NIL deals within one collective rather than multiple groups taking money away from athletes and each other.

1Pack included a variety of options for donation, such as basic fan memberships and full-blown corporate sponsorship opportunities. Players were paid through the collective in a manner similar to endorsement deals.

The group provided significant support to first-year men's basketball coach Will Wade in the spring as he worked to assemble a highly competitive roster for the 2025-26 season through the transfer portal after arriving from McNeese.

Corrigan On 1Pack

NC State athletic director Boo Corrigan spoke to the media Friday about a variety of topics relating to the program's new financial situation.

One question he was asked related to what 1Pack's role would be for NC State athletics moving forward.

"They've been great. They really have been. 1Pack has really stepped up, not only from the significant donors, but from the subscription model that they've laid out," Corrigan said.

As the House Settlement looked more and more realistic, athletic programs around the country began to wonder what would become of the collectives after the sweeping changes. Those thoughts occurred within Corrigan's department as well.

"There was a time six to eight months that everyone was like 'alright we're going to shutter all of our collectives,' and that was the general thought that people we're going to have," Corrigan said. "We didn't and we talked to (1Pack) to try to figure out ... is there a place for 1Pack moving forward? Absolutely there is."

What the exact role will be for the collective remains to be seen, but Corrigan reiterated that the organization became too valuable for the school to let go of entirely.

Because of new opinions from courts about the NIL systems in place, the landscape remains relatively murky.

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This article first appeared on NC State Wolfpack on SI and was syndicated with permission.

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