Every generation will witness their fair share of changes, but for millennials, it’s been interesting for them to experience, in real-time, the fall of the physical world. Physical media has been replaced by streaming. Spending time with friends is now done in DMs instead of in person. Shopping is more about adding to a cart online than pushing a cart around. The latter hurts millennials more often than not because shopping not only meant spending money, it was about the “going out” experience; they dressed to impress, loitered at malls, and each had a store that allowed their specific personalities to blossom. Whether it was letting their inner angst shine at Hot Topic or exploring their creativity via building a teddy bear, every millennial had a favorite store when they were growing up, and it says a lot about who they are today.
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