Conor McGregor sells majority of whiskey company for $600 million

Conor McGregor is no longer the majority owner of the whiskey brand he founded, Proper No. Twelve Irish Whiskey. Proximo Spirits, which owns Jose Cuervo and other alcohol brands, purchased Proper No. Twelve for $600 million. 

"Proper Twelve is my baby for life!" McGregor said in a statement to his website, The Mac Life. "I'm only warming up the barrels here! What I have in store for you all will not only take Proper Twelve to the absolute pinnacle of Irish whiskey, but of all spirits!"

Proper No. Twelve was founded in 2018. Proximo previously held a 49% stake in the company.

McGregor selling the company will not change how the whiskey is marketed, with the famous UFC fighter still playing a role in how it's branded.

According to ESPN, another big push for the whiskey is expected around McGregor's trilogy fight with Dustin Poirier at UFC 264 in Las Vegas.