Jon Jones & Mike Perry Use ‘Conor McGregor’s Billion Dollar Blueprint’, 8 Ex-UFC Fighters Follow Their Lead

Not only has Mike Perry become the poster boy of Bare Knuckle Fighting Championship (BKFC), but he’s also started his own promotion, Dirty Boxing. The promotion has mixed MMA with boxing to create something entirely new.

Fighters will use four-oz gloves in an 18-foot custom boxing ring. The only difference is that elbows are legal, ground and pound is legal, and all fights will be three-minute rounds to ensure fast-paced action. ‘Platinum’ is the co-founder of the promotion, and he has also roped in Jon Jones into the business.

‘Bones’ now also plays an important role for DBX, similar to what Conor McGregor does for BKFC. Like McGregor, Jones brings face value to grab more eyeballs for the sport.

In fact, ‘Bones’ also previously stated how ‘The Notorious’ inspired him to explore ventures outside the UFC.

The Irishman has himself been a part of multiple businesses. Like his previously sold Proper No. 12 whiskey, and now his Forged Irish Stout. McGregor remains one of the most marketable fighters, which is why BKFC brought him on board as a partner with the sole purpose of promoting the brand. McGregor plays that role with aplomb each time he gets behind the mic.

In the latest, at least eight former UFC fighters are joining their ranks for the DBX 2 event on June 14th. Fans are most excited to see Jairzinho Rozenstruik back in action. The Surinamese fighter got cut from the UFC, which many fans believed was unjust.

The other eight UFC fighters making their debut for DBX are Alex Caceres, Saidyokub Kakhramonov, Alex Nicholson, Jessica-Rose Clark, Phil Hawes, and Sasha Palatnikov. When asked about how Perry managed to bring so much talent over to DBX, he had a simple answer.

“Man, we’re game, bro. We’re ready to play and we got some big, big support systems behind us. And a lot of people just wanna see some action-packed fun,” Perry said on Home of Fight.