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Keselowski Slams NASCAR Playoff System: Calls for Major Reform
- Aug 10, 2025; Watkins Glen, New York, USA; NASCAR Cup Series driver Brad Keselowski (6) looks on prior to the Go Bowling at The Glen at Watkins Glen International. Mandatory Credit: Rich Barnes-Imagn Images

Brad Keselowski has never been one to mince words, and he sure didn’t hold back when he took to social media to light up the current NASCAR playoff format. For a guy who lives and breathes this sport, seeing it stumble is like watching a perfectly tuned engine start sputtering. He’s not just complaining.

He’s pointing out something that a lot of us die-hard fans have been feeling in our guts for a while now.The thrill of the chase seems to be getting lost in a mess of confusing points and media narratives that just don’t hit the mark. Keselowski dropped a bomb on X, and it resonated with many people.

He was fired up after the Charlotte Roval race. Shane van Gisbergen, a guy with a ton of talent, wins the race, his fifth on a road course, and what’s the big story? Not him. Instead, the cameras and headlines are all focused on drivers finishing way back in 15th place, just because they were on the bubble of being eliminated from the playoffs.

It’s like watching the Super Bowl and having the broadcast spend the fourth quarter talking about a team that didn’t even make the postseason.In his own words, Keselowski laid it out plain and simple: “Clear as day, not enough talk about winning and winners [star power], but covering 15th for known elimination is easier for media storylines.”

He’s dead on. It feels like the sport is forgetting what makes it great. The raw, unfiltered drama of a driver pushing his car to the limit to take that checkered flag. Instead, we’re getting watered-down drama about just surviving.

Is Keselowski Right About the Playoff Format?

Brad Keselowski didn’t stop there. He made a powerful point that should send a shiver down the spine of every executive at NASCAR headquarters. “Fans are voting with their eyeballs and it’s definitively a Net loss for the sport vs full season format. Now is the time to fix this,” he posted.

He’s talking about the heart and soul of NASCAR, the fans. When the stands look a little emptier and the TV ratings dip, that’s the ultimate report card. Keselowski believes the current system, where a win gets you in and the playoffs are a series of elimination rounds, is turning people off.

He’s advocating for a return to a full-season championship, where consistency over 36 races is what crowns a champion. It’s a system that rewards grit, endurance, and week-in, week-out excellence. It’s the way legends like Petty and Earnhardt proved their greatness. The current format was designed to create “Game 7 moments,” but what it often creates is confusion and a focus on mediocrity.

We watch drivers play it safe, just trying to gather enough points to limp into the next round. It robs us of the high-stakes, door-banging racing we crave. Keselowski is speaking for many fans who miss the days when every single race mattered for the championship, not just a handful at the end of the season.

How Can NASCAR Fix the Playoff System?

It’s not just Keselowski sounding the alarm. Reigning champ Ryan Blaney has also thrown his hat in the ring, saying he’s not a fan of the “win and you’re in” model. He thinks the playoffs should be for the best drivers, period, the ones who earn their spot through points. He even suggested boosting the bonus points for a win to put the emphasis back where it belongs, on winning.

Blaney threw out some fascinating ideas, such as a 10-race sprint for the final 16 contenders or a system that cuts the field in half after five races. The point is, even the drivers at the top of the sport are ready for a change. They feel the disconnect. They see what the fans see. The passion in Brad Keselowski’s voice is impossible to ignore.

Final Thoughts

This isn’t just a driver complaining. This is a champion, a team owner, and a student of the sport who is genuinely worried about its future. He’s seen the glory days, and he knows what this sport is capable of. When a guy like Keselowski puts it all on the line and says, “Now is the time to fix this,” NASCAR needs to listen. The soul of stock car racing might just depend on it.

This article first appeared on Total Apex Sports and was syndicated with permission.

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