Latest Merch Sale Data Reveals Dip in Chase Elliott’s Popularity

Chase Elliot is arguably the biggest name in NASCAR. The HMS star has won the title of the most popular driver in the field for seven years in a row. Many expected Elliot to stay at the top spot of fame for the foreseeable future. However, NASCAR’s latest figures indicate that he might be losing his crown to his own teammate.

NASCAR has released the top 15 ranking of merch sales in the 2025 season so far. The sport sits in the first spot with the most merch sales. Chase Elliot, who sat at the top of the list last year, even ahead of NASCAR, has been pushed down to third place, with his teammate Kyle Larson taking up the second spot. This comes as a major blow to Elliot, who seems to be fading away compared to Larson’s rise in popularity.

Larson has become a household name in NASCAR in recent years, with comparisons being drawn to F1’s Max Verstappen. The 32-year-old has also caught the public eye by his two attempts at the Indy 500. On the other hand, Chase Elliot has failed to create such a buzz around him in the past few months.

Elliot is followed by none other than Kyle Busch in fourth place, with Ross Chastain taking up the next spot. Other notable names in the list include Joey Logano, the Earnhardts, and Denny Hamlin. As per Sports Business Journal, the merchandise sales in NASCAR are breaking records. The sale figures at this year’s Coca Cola 600 were the highest since the 2010 season, hinting at a potential resurgence in the sport’s popularity.

Chase Elliot still ahead of Kyle Larson on social media

Kyle Larson’s popularity advantage might be limited to merchandize figures. Social media, which has become an important tool in understanding the reach of any public figure, shows that Chase Elliot does have an edge over Larson on the internet.