Basketball has always been a game of evolution, where every generation redefines what's possible on the court. But what does that mean for someone who was part of the era that ushered in the new game?
While some legends criticize how basketball is being played today, there's no denying that the sport has evolved not just in style and creativity but also in terms of the opportunities it presents to players today, balancing tradition and innovation.
Most reflections on basketball's evolution aren't about discarding the past but building on it. Watching old clips of legends like Michael Jordan and Magic Johnson reveals the foundation of today's game.
The old generation relied on centers for their strengths, but the new one sought bigs to shoot better, and over the last decade, the league has seen a dramatic increase in three-point shooting among forwards and centers.
In the 2009-10 season, big men averaged just 1.2 3-point attempts per game. By 2024, that number had skyrocketed to almost 5.0 attempts per game, showing the skill sets shift across all positions.
Corey Maggette, a former NBA star, has plenty to say about how the game has transformed.
"So the ability of guys to be able to watch players up close, even closer than we used to do back in the day, you see that they have expanded and their creativity," said Maggette. "Not saying that the creativity back when we played wasn't great, they have just taken it to another level with creativity, because the game of basketball has changed from a game standpoint but even more from an economic standpoint as well."
Maggette didn't stop at the on-court changes. For him, one of the most striking evolutions in basketball has been its financial aspect. During his early career, endorsements and sponsorships were far more limited than they are today.
When he joined the Los Angeles Clippers in 2001, the NBA was already a lucrative industry, but it wasn't a global powerhouse. Today, the league generates over $10 billion annually, and players like LeBron James and Stephen Curry have transcended sports to become cultural icons.
The first half a billion dollar player in NBA history.
— StatMuse (@statmuse) August 17, 2022
$532M career earnings. pic.twitter.com/8jQRa5d3I4
Looking back, basketball in the early 2000s showcased athleticism, fundamentals, and grit. Maggette, who played most of his career with the Clippers, was a perfect example of this era—known for his explosive drives and versatile scoring. But as he points out, today's game has unlocked a new level of creativity that was rare during his playing days.
Consider the rise of positionless basketball. When the San Antonio Spurs beat the Nets in the 2003 NBA Finals, traditional roles were still dominant; centers like Tim Duncan ruled the paint, while guards like Jason Kidd orchestrated plays. In the past few years, we've seen 7-footers like Nikola Jokic throw no-look passes and dominate the offense from the top of the key.
"Now we are able to see guys that probably were fours or fives are able to be threes, and it's been a great change in what the game has been able to [achieve]. I actually love the way the game is going because you can watch some old clips, and you see that the rules that were supposed to be the standard rules in the game, they weren't the same for you guys," Maggette said.
Take Giannis Antetokounmpo, for example. When the Milwaukee Bucks won the 2021 NBA Championship, Giannis wasn't just a dominant scorer; he was also a defensive anchor, playmaker, and leader—all while embodying basketball's global appeal.
GIANNIS DOMINATES THE SUNS WITH 50 POINTS TO WIN THE FINALS!
— SportsCenter (@SportsCenter) July 21, 2021
THE BUCKS ARE CHAMPIONS pic.twitter.com/iIoBEx72Ct
The retired wing sees this blend of versatility and marketability as a sign of how much the game has grown. While Corey acknowledges that the rules and style of play have shifted significantly, he views these changes as necessary for the sport to remain relevant and exciting.
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