How Wizards Can Keep Fan Engagement High

One of the biggest struggles that NBA organizations face in the depths of a rebuild is keeping fan morale high. Obviously, fans want to see their team win more than anything, so its inherently difficult for front offices to draw fans in when their team isn't. The Washington Wizards may be a few years away from being serious playoff contenders, but there are still some steps that general manager Will Dawkins and head coach Brain Keefe can take to keep fans coming.

Social Media Presence

Its impossible to keep every fan happy, especially when the team is winning. However, most sensible fans are able to see through the losses and still tune into games to see their favorite players progress. Washington will be forced to lean heavily on to their young players this season, making it easy for fans to latch onto and root for their progression. In order for the Wizards to maximize profits, they will be forced to lean into promoting their young players. The Wizards front office will have to rely on their social media teams — building solid storylines for the players and hope for future team success as players progress. Obviously a lot of that hope lies in the hands of the players producing to a level that fans can get behind. But it is still important to lean into the social media aspect of promotion.

Developing Young Talent

Piggybacking off of the previous point, a lot of building that hype lies in the hand of coach Keefe. It's very difficult for coaches to come to realization that they don't have the talent necessary to win a lot of games. As a result, many coaches get caught up in trying to squeeze out as many wins as possible, even though it sacrifices the development of their young talent. There have been countless examples of coaches in the past refusing to play their young talent because they are scared to loose games. In order for the Wizards to fully buy into the development of their young players, they have to give them immense opportunity, even if it means losing a few more games.