Bibigo will be the jersey patch sponsor for the Lakers, with its logo appearing on the upper left part of the jersey, opposite Nike?s logo. Kirby Lee-USA TODAY Sports

In $100 million deal, Lakers announce new jersey logo patch sponsor

Originally posted on Larry Brown Sports | By Larry Brown | Last updated 9/20/21

The Los Angeles Lakers gathered the media together at their practice facility on Monday night for an announcement. The announcement pertained to a new sponsorship deal.

The Lakers unveiled their first global sponsorship with Bibigo, a Korean foods brand.

The Lakers introduce their first global sponsorship with Bibigo. pic.twitter.com/iE91W8cngb

— Arash Markazi (@ArashMarkazi) September 21, 2021

Bibigo is owned by CJ Group, a massive conglomerate. The deal reportedly is for $100 million over 20 years.

Bibigo will be the jersey patch sponsor for the Lakers, with its logo appearing on the upper left part of the jersey, opposite Nike’s logo.

In 2017, the NBA began allowing teams to put sponsor logos on the upper left part of the jersey. Keeping the jerseys ad-free was one of the things that major U.S. pro sports leagues did differently from foreign leagues. It kept the jerseys clean, pure and unsullied. The NBA likely isn’t changing that, especially after netting such large deals.

This article first appeared on Larry Brown Sports and was syndicated with permission.

More must-reads: