Jordan Poole’s Business Moves: Nike, Dockers & AI

Jordan Poole arrived in New Orleans in June 2025, traded from Washington along with Saddiq Bey and a second-round pick in a deal that sent CJ McCollum and Kelly Olynyk to the Wizards.

On the court, the Pelicans guard is known for deep range and fearless shot creation. Off it, his public business record looks different from that of many athletes who promote holding companies and investment funds.

What can be verified is mostly endorsements and product collaborations, not a portfolio of companies he owns.

A long-term bet from Nike

Poole’s most significant commercial relationship is with Nike. In August 2023, reports according to ESPN’s Nick DePaula said he had signed a long-term extension of his sneaker deal, under which he would keep headlining Nike’s G.T. Cut basketball line.

Financial terms were not disclosed. The timing stood out: the deal came weeks after Golden State traded him to Washington, which suggests Nike saw his value as tied to his own game and personality rather than to a single team.

A signature edition, not a signature company

That partnership has produced Poole-branded products. Nike sells a gold-and-black G.T. Cut 4 “Jordan Poole” edition, marketed around his flashy style of play and championship history. Branded editions like this one show how closely Nike ties Poole to the franchise.

Still, it is a player edition inside Nike’s own product line. Nothing in the public record shows that Poole owns an independent footwear company or holds equity in the shoe.