The battle over sweepstakes games in the Golden State has taken another turn.
California’s proposed Assembly Bill 831, spearheaded by Assemblymember Avelino Valencia, has ignited strong opposition from various organizations and stakeholders who argue that the bill is vague, rushed, and potentially harmful to several industries.
Both the Social and Promotional Games Association (SPGA) and the Kletsel Economic Development Authority (KEDA) have voiced their concerns, highlighting the risks and flaws in the bill’s approach.
This could mark the beginning of the end for sweepstakes casinos in California.
Many sweepstakes platforms claim there’s “No Purchase Necessary” to get around California’s lottery and gambling laws, often operating outside the usual regulations applied to tribes.
The bill’s main supporters include major tribal groups, law enforcement, and gaming industry supporters, who argue that the “dual-currency” model is too much like real-money gambling, posing a threat to legitimate tribal gaming.
Some of the key changes the bill would make include:
Those against the bill—like some industry groups and civil liberties organizations—argue that the language is too broad, lacks thorough review, and could inadvertently ban legitimate online promotions.
Although its current status remains unclear, there are plenty of key supporters, a list of growing opponents, and potential implications for the gaming industry and digital promotions. And one of the primary issues with AB 831, as outlined by SPGA, is its reliance on ambiguous language.
Opponents argue that AB 831 could make California “smaller” by diminishing innovation and economic opportunities.
They urge lawmakers to conduct more extensive consultations with stakeholders, assess the bill’s broader implications, and consider a regulatory framework that facilitates growth while generating state revenue.
Both SPGA and KEDA advocate for rejecting this rushed legislation in favor of a thoughtful, inclusive approach that benefits California’s digital economy and supports vulnerable communities.
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