Thunder's Josh Giddey in danger of losing big endorsement deal amid disturbing allegations

Josh Giddey may be facing some adverse financial consequences as a result of the recent allegations against him.

Jenna Lemoncelli of the New York Post reported Monday that the Oklahoma City Thunder guard, who is facing allegations of an inappropriate relationship with a minor, is at risk of losing a big sponsorship. Giddey has a $40 million endorsement deal with Australian cereal brand Weet-Bix. In the wake of the allegations, he has been removed from the social media pages of Sanitarium Health Food Co., the producer of Weet-Bix.

“We are obviously aware of news surrounding Josh Giddey and are waiting for facts to be confirmed,” a company spokesperson said. “We are in contact with Josh’s management team and waiting on further detail at this point.” 

The spokesperson did add that the company has not yet cut ties with Giddey, who has appeared on cereal boxes and other promotional materials for Weet-Bix in the past.

The allegations against the Australia native Giddey surfaced last week over social media. The NBA has since launched an investigation into those allegations but has yet to announce its findings.