Tyrese Haliburton Credits PUMA Shoes for NBA Finals Game 1 Winner

After the game, Haliburton put his PUMA basketball shoes on the podium during his post-game press conference for the entire world to see the pink and white hoop shoes.

When asked about the success during the game. "That's a great question. The secret sauce today was these," said Haliburton as he gestured toward his PUMA sneakers.

Not only did Haliburton highlight his kicks during his media availability, but he also shouted them out on social media in a viral post.

Haliburton playfully wrote on social media, "It's gotta be the shoooeeesss." That is a nod to Spike Lee's famous line from the Air Jordan marketing campaign for Nike in the late 1980s.

The best kind of marketing campaigns are organic, with the player delivering big moments on the court. After just one day, Haliburton's new signature sneaker line has already gotten off to an incredibly strong start.

The PUMA Hali 1 will launch in September 2025. However, PUMA has not yet announced the official price or provided the tech specs for the highly anticipated hoop shoes.

In less than a calendar year, Haliburton won a gold medal in the Paris Summer Olympics, left Nike to sign a massive sneaker deal with PUMA, launched a signature sneaker, and created a legendary NBA Finals moment.

Best of all, the NBA Finals are far from over. Fans can expect more heat from Haliburton and PUMA on the hardwood.

Stay locked into Sports Illustrated's Kicks On SI for all your footwear news from the NBA and beyond.

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