Well, well, well. Just when you think you’ve seen it all in the NFL, along comes Ja’Marr Chase pulling a move that’s got more plot twists than a soap opera. The Cincinnati Bengals superstar receiver just gave Nike the old “it’s not you, it’s me” breakup speech and jumped ship to Fabletics. Yes, you read that right – the same Fabletics that comedian Kevin Hart has his fingers in.
This isn’t your typical athlete endorsement shuffle, folks. We’re talking about one of the league’s brightest young stars walking away from the swoosh to become the first NFL player to sign with a brand that’s more known for making your aunt’s yoga pants than football gear.
Sources: #Bengals superstar WR Ja'Marr Chase is making a bold move — leaving Nike to sign with Fabletics, the apparel brand Kevin Hart invested in.
One of the NFL's biggest stars teaming up with one of entertainment's biggest names, Chase will be the first NFL star Fabletics has… pic.twitter.com/FHDuPoRXrc
— Jordan Schultz (@Schultz_Report) September 4, 2025
According to NFL insider Jordan Schultz, Chase is making waves by becoming Fabletics’ first major NFL signing. The move has everyone scratching their heads harder than a quarterback trying to read a Belichick defense. I mean, when was the last time you saw someone trade the swoosh for activewear that Kevin Hart promotes?
The timing couldn’t be more interesting. Chase was literally featured in Nike campaigns as recently as March, rocking their gear like he owned the company. Now he’s switching lanes faster than he runs his routes. Talk about keeping everyone on their toes.
Here’s where it gets spicy. Chase isn’t just making a fashion statement – he’s making a business one. The guy who just locked down a four-year, $161 million extension (making him the highest-paid non-quarterback at the time) clearly isn’t afraid to shake things up off the field either.
Now, before you start panicking about seeing Chase in yoga pants on Sunday, relax. Fabletics doesn’t make football cleats, so our guy will likely still be lacing up something else when he’s torching defenses. But everything else? That’s Fabletics territory now.
The Cincinnati Bengals faithful have got to be loving this entrepreneurial spirit from their star receiver. The man’s thinking outside the box, just like he does when he’s leaving defensive backs in the dust.
Let’s be real – Kevin Hart’s involvement makes this whole thing ten times more entertaining. The comedy legend turned business mogul has been building Fabletics into something special, and now he’s got himself a bonafide NFL superstar from the Cincinnati Bengals to help spread the word.
This partnership feels like it could be pure gold from a marketing standpoint. Hart’s comedic genius combined with Chase’s on-field excellence? That’s a combination that could sell activewear to people who haven’t exercised since high school gym class.
The Cincinnati Bengals receiver isn’t just changing brands – he’s potentially changing the game when it comes to how NFL stars approach endorsement deals. Sometimes the biggest plays happen off the field, and Chase just called an audible that nobody saw coming.
As the 2025 season kicks off this Sunday against the Browns, all eyes will be on Chase to see if this bold business move translates to even bolder performances on the gridiron. One thing’s for sure – this Cincinnati Bengals star knows how to keep us all talking, whether he’s wearing Nike or Fabletics.
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