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Giants Star Russell Wilson’s $100 Million Personal News Emerges on Saturday

Originally posted on Athlon Sports | By Hugh Green | Last updated Sep 20, 2025 2:11 PM ET

Since he entered the NFL in 2012, New York Giants quarterback Russell Wilson has been one of the most talked about quarterbacks in the league. Not only for his play on the field, but for his work in the community and the life he lives off the field.

Wilson won the 2020 Walter Payton NFL Man of the Year for his "outstanding community service activities off the field, as well as excellence on it." Since being awarded this honor, Wilson's greatness off the field hasn't stopped.

In June 2021, Wilson and his pop star wife, Ciara, launched a clothing brand called 3BRAND. On Saturday, some exciting news emerged for the couple about their brand.

According to Sofia Chierchio of Forbes, Wilson and Ciara's brand eclipsed the $100 million mark in sales last year and has continued to see success thus far in 2025.

Wilson is ranked No. 49 on Forbes' 2025 highest-paid athletes in the world, and 3BRAND is one of many endeavors for him.

Wilson said he and Ciara came up with the idea for a children's clothing brand when they were sitting in their Los Angeles home. They were watching their son, Future, run around the room, when Wilson thought it would be a good idea to make something for children.

"I’ve always liked fashion, but I grew up wearing sports clothes and going to school in polos and khakis," Wilson said.

With this latest milestone for Wilson and his 3BRAND, it adds to the impressive, lifelong résumé for the quarterback off the field.

This article first appeared on Athlon Sports and was syndicated with permission.

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