Jerry Jones Has Bold Goal Before Retiring As Dallas Cowboys Owner

Originally posted on The Spun | By Tzvi Machlin | Last updated Jan 7, 2026 2:39 PM ET

At 83 years of age, Dallas Cowboys owner Jerry Jones is well-aware that he has far more football behind him than in front of him. But he still has one more goal that he intends to reach before he's willing to give up control of the team.

The Cowboys held their end-of-season press conference today and Jones outlined what he expects from the team in the short- and long-term future. Among the many topics he addressed was his ultimate goal before permanently handing the reins off to his son, Stephen Jones.

Dallas' longtime owner said that his true goal is to retire as the NFL owner with the most Super Bowls in the NFL. As Ari Meirov noted, that title is currently held by New England Patriots owner Robert Kraft with six. Jones currently has three (1992, 1993, 1995).

"My goal in life is to retire as the owner that won the most Super Bowls," Jones said as he put both fists on the table. "That's my goal. To be retired in the NFL as the owner that won the most Super Bowls. We've got three and we've got three more to go as a single owner. Bob's got how many? Six? So I've got work to do. But at least I'm up to the second rung in the ladder. But my goal is to have retired and won the most Super Bowls as an owner."

#Cowboys owner Jerry Jones says his goal in life is to retire as the owner who has won the most Super Bowls in the NFL.

Jones is 83 years old and has won 3 Super Bowls. #Patriots owner Robert Kraft leads with 6.

"I got work to do." https://t.co/W7MuWTzY0T pic.twitter.com/qJs2NiZ1gZ
— Ari Meirov (@MySportsUpdate) January 7, 2026

Someone in the crowd then asked if Jones ever intends to retire, which drew a laugh from everyone in the room. Jones laughed off the question too, joking that he doesn't want to "dare the gods" by responding.

A Strong Start, A Slow Burn

Jones bought the Dallas Cowboys in 1989 and within four years as an owner had them hoisting the Vince Lombardi Trophy for the first time in 15 years. They did so again in 1993 and a third time in 1995, cementing Jones' place as one of the league's most successful owners of all-time.

But in the 30 seasons since, the Cowboys have reached the playoffs just 13 times and gone 5-13. They have the longest drought without an NFC Championship Game appearance and the third-longest overall drought of conference title game appearances.

Jul 26, 2025; Oxnard, CA, USA; Dallas Cowboys owner Jerry Jones at training camp at the River Ridge Fields. Mandatory Credit: Kirby Lee-Imagn Images© Kirby Lee-Imagn Images

In recent years, fans have pointed to Jones' refusal to negotiate contracts with player agents as a core reason for the team's inability to remain a Super Bowl contender. Throughout Jones' tenure the core of the team has been built by players that he either drafted or traded for.

But in an age where player movement and big contracts serve as kingmakers like never before, Jones has seemingly refused to adapt.

He may have to if he wants to achieve his goal because his current way of doing things has simply not been working well enough.

This article first appeared on The Spun and was syndicated with permission.

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