Patrick Mahomes Announces New Partnership Ahead of NFL Season

Originally posted on Athlon Sports | By Ashutosh Kadam | Last updated Sep 3, 2025 11:52 AM ET

The Kansas City Chiefs’ superstar quarterback, Patrick Mahomes, is no stranger to signing a new deal. If we rewind a bit to early 2025, when the Super Bowl was just a few days away, Mahomes finalized a deal with Invisalign and became the brand ambassador of the Invisalign Smile Squad. Invisalign is a billion-dollar American multinational medical device company that offers dental treatments.

The partnership was announced around the time Invisalign became the official presenter of NFL Honors at the Super Bowl. Similarly, the three-time Super Bowl MVP did a deal with another company and announced the update through social media on Wednesday.

On Sept. 3, Hublot announced Mahomes will be its new ambassador. In the update by Hublot and Mahomes, the Instagram video's voiceover described what the new deal means for the Chiefs QB: “Every detail, the weight and precision, pushing limits to master every second. Tradition and innovation, a masterpiece in time. That drive to take risks, that's where I see myself in Hublot.”

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"There are good players. Great players. And then, there's Patrick Mahomes! Patrick is a true champion who represents everything that Hublot stands for”, Julien Tornare, the CEO of Hublot, praised Mahomes’ partnership with the company in a statement. “He is a leader, he has a vision, he brought a new style of playing for the beauty of the game, all of this with confidence, passion, and instinct. At Hublot, we recognize that mindset: a relentless pursuit of excellence, the courage to take risks and do it differently than others, and the dedication to continually break new ground. I have no doubt we're up to great things next to Patrick and I can't wait that together we will inspire billions around the world.”

What is Hublot, Which Signed a Deal with Patrick Mahomes?

Hublot is a luxury watchmaking company based in Switzerland. Per Wikipedia, Italian Carlo Crocco founded the company in 1980 with an aim to make it a worldwide brand. But little did he know that the brand was going to land on the NFL gridiron 45 years later. Before the deal with Patrick Mahomes, Hublot completed deals with Ferrari and Manchester United.

The list also includes NBA teams — the Los Angeles Lakers and the Miami Heat . Per PR Newswire, Hublot has long been associated with excellence in the world of sports. The luxury Swiss watchmaking company has collaborated with some of the greatest athletes of all time, including Usain Bolt , Novak Djokovic and Kylian Mbappe . And now, with Mahomes added to the list, no doubt the company could see a boost in publicity for its products.