General view of Heinz Field in Pittsburgh, Pennsylvania. Charles LeClaire-USA TODAY Sports

Steelers confirm Heinz Field is now Acrisure Stadium

By Zac Wassink | Last updated Jul 11, 2022 3:38 PM ET

Reports surfaced early Monday claiming that Heinz Field, home of the NFL's Pittsburgh Steelers, would soon be rebranded as Acrisure Stadium.

The Steelers confirmed that news Monday afternoon. Per the team's official release, Acrisure, an insurance brokerage firm out of Michigan, has a 15-year deal for the stadium. Financial terms of the agreement weren't disclosed.

The Steelers moved from Three Rivers Stadium to Heinz Field in 2001, and the Pittsburgh-based ketchup company previously held the venue's naming rights for the past 21 years. It's unclear why Heinz didn't extend its contract with the Steelers.

The name may be changing, but this is not goodbye. Pittsburgh will always be home for Heinz! Our partnership continues and we’re excited for the future and looking forward to next season. Until then, share your #HeinzFieldHighlights with us. pic.twitter.com/3Cq8DC2F1L
— H.J. Heinz & Co. (@HeinzTweets) July 11, 2022

"We are excited to partner with Acrisure for the naming rights to our stadium," Steelers president Art Rooney II said for the official release. "Acrisure provided us with an opportunity to ensure our stadium continues to be a valuable asset for our fans as well as keeping up with the market value of NFL stadiums. We are very appreciative to partner with Greg Williams and his company, and we look forward to a long, beneficial relationship for years to come."

Williams, Acrisure co-founder, chairman and CEO, is said to be "a lifelong Steelers fan."

According to Brooke Pryor of ESPN, Acrisure recently acquired part of Pittsburgh tech company Tulco. Thomas Tull, a minority owner of the Steelers who founded Tulco, became Chairman of the Acrisure Technology Group after that acquisition was made in 2020.

Zac Wassink

Zac Wassink is a longtime sports news writer and PFWA member who began his career in 2006 and has had his work featured on Yardbarker, MSN, Yahoo Sports and Bleacher Report. He is also a football and futbol aficionado who is probably yelling about Tottenham Hotspur at the moment and who chanted for Matt Harvey to start the ninth inning of Game 5 of the 2015 World Series at Citi Field. You can find him on X at @ZacWassink

More must-reads: