Kirby Lee-Imagn Images

Terry Bradshaw Makes Announcement on Thursday

Originally posted on Athlon Sports | By Ayomide Adeduyite | Last updated Feb 5, 2026 8:39 AM ET

Terry Bradshaw’s legacy reaches far beyond the gridiron. As the No. 1 overall pick in the 1970 NFL Draft, he became the face of the Pittsburgh Steelers’ dynasty in the 1970s, leading the franchise to four Super Bowl titles (IX, X, XIII and XIV) and earning league MVP honors in 1978.

Known for his arm strength and clutch performances, Bradshaw was named to multiple All-Pro teams and was inducted into the Pro Football Hall of Fame in 1989.

After retiring, he became a familiar presence in sports media, spending decades as a television analyst on shows like “NFL Today” and appearing in commercials and entertainment projects that have since cemented his status as a pop-culture figure.

Fox Sports analyst and Former Pittsburgh Steelers QB Terry Bradshaw.© Kirby Lee-Imagn Images

Off the field, Bradshaw has also built a reputation as an entrepreneur and personality, with ventures spanning golf, television appearances and branded merchandise. Among those ventures is Bradshaw Bourbon, a namesake spirits brand he launched in 2020 Silver Screen Bottling Company and Green River Distilling Co. in Owensboro, Kentucky.

Per the brand’s website Bradshaw has personally curated blends and connected the product with his history, often talking about “effort, grit and why a good pour feels earned.”

His involvement also includes public appearances and speaking at industry events. He most recently made a stop at the WSWA Access LIVE 2026 in Las Vegas on Monday, where he promoted the brand and connected with partners and fans.

Following the event, Bradshaw shared exciting news on his Instagram story: Bradshaw Bourbon was awarded Best in Class bourbon and a double gold medal at the Wine & Spirits Wholesalers of America (WSWA) blind-tasting competition, earning top honors at the annual industry event, according to Forbes.

Forbes highlighted that six bourbons rose to the top of the WSWA blind tasting, with two Bradshaw-owned brands leading the field. It’s a major accomplishment for a celebrity-backed product in a crowded category.

WSWA’s Access LIVE also featured other standout spirits this year. Edmond’s Honor Vanilla Madagascar Bourbon was crowned the 2026 Brand Battle Champion, a competition that spotlights emerging brands for judges and industry leaders.

This article first appeared on Athlon Sports and was syndicated with permission.

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