Travis and Jason Kelce’s Business Masterstroke Drives $200 Million Success

Originally posted on Athlon Sports
By Rowan Fisher-Shotton | Last updated Sep 4, 2025 3:20 PM ET

On Thursday, The Wall Street Journal reported that Durational Capital Management has made a growth investment in Garage Beer, the independent brand backed and fronted by NFL brothers Jason Kelce and Travis Kelce.

The Kelce brothers' beer business is now valued at roughly $200 million after the brand’s first institutional fundraising round. The financing, which surfaced on the Journal’s Instagram and in follow-up press coverage, comes as Garage scales rapidly and plans to deploy fresh capital into marketing and distribution expansion.

"Our vision is simple: to make a domestic light beer that resonates with everyone," said Andy Sauer, Garage Beer CEO. "Over the past year, we have increased our volume over +400%, expanded nationally, and became the fastest growing and one of the most exciting beer brands in the U.S."

"Durational's partnership is a strong endorsement of what we have achieved to date and our ambitions for the future," Sauer continued. "This investment gives us the resources to accelerate our growth and introduce Garage Beer to even more communities and consumers nationwide."

View this post on Instagram

A post shared by The Wall Street Journal (@wsj)

What Garage Beer is and How it Grew

Garage Beer focuses on two SKUs, a Classic light lager and a Lime variant, both at 4% ABV with 95 calories and around 3 grams of carbs.

It's marketed to be simple, drinkable and broadly accessible, a deliberate counter to craft-style complexity, built on community engagement and approachable price points rather than limited releases or novelty flavors.

Originally brewed at Braxton Brewing Co., Garage Beer spun out as its own company in Columbus, Ohio, with Sauer leading a relaunch in early 2023 that included recipe and packaging tweaks.

That reset preceded sharp growth in 2023 and multi-state expansion through 2024, aided by the Kelce brothers’ arrival as the company’s largest investors in June 2024.

By late 2024, the brand had expanded from a dozen states to dozens more, even becoming the best-selling craft light beer in Ohio, Kentucky and Indiana, according to Forbes.

The new deal with Durational Capital Management adds industry veterans Bill Hackett (former Constellation Brands Beer Division chair) and Rich Pascucci (former Pabst Blue Ribbon chief growth officer) to the board, signaling an intent to professionalize and scale route-to-market execution.

Internally, Garage Beer is said to be tracking toward $60–$70 million in 2025 revenue after generating less than $20 million last year.

This article first appeared on Athlon Sports and was syndicated with permission.

More must-reads: