Under Armour Announces Massive Deal With The NFL

As part of the deal, the NFL will support Under Armour's UA Next initiative to promote youth sports. Under Armour will also have access to NFL media platforms and distribution channels for collaborative opportunities. 

Via AdWeek's Bill Bradley, an Under Armour executive released a statement regarding the new agreement. 

"At Under Armour, we're passionate about nurturing talent and transforming the way athletes perform. We know what it takes to succeed on the field," Sean Eggert, senior vice president of global sports marketing at Under Armour, said. "With a shared dedication to investing in the game, from the pros to grassroots, we're thrilled to continue shaping the future of the sport alongside the NFL."

Jefferson and other Under Armour endorsers were still allowed to wear brand gear on the field, but they had to cover or remove the logo. Adidas and Nike, which remains the NFL's official jersey licenser, still have footwear and glove deals in place with the league.

"From before I even set foot on an NFL field, Under Armour has been like a second skin for me," Jefferson said. "The Under Armour football family has been ingrained in my brain since I was a kid. The 'Click-Clack' commercials, the best players in the sport, the whole vibe about it – to me, there's nothing else that compares."