Capitals announce jersey ad deal for 2022-23 season

Jerome Miron-USA TODAY Sports

Capitals become first NHL team to announce jersey ad deal for 2022-23 season

By Erin Walsh | Last updated 9/24/21

The Washington Capitals are the first team to announce a jersey ad deal for the 2022-23 season, agreeing to a multi-year contract with Caesars Sportsbook.

Beginning in 2022-23, the Capitals' home and third jerseys for games played at Capital One Arena will include the Caesars logo.

Our fans are loyal and loyalty is LOUD!

So let’s raise a goblet to the future and welcome @CaesarsSports to the #ALLCAPS Family!https://t.co/tVaKFS2smg pic.twitter.com/vBHKbcFriY
— Washington Capitals (@Capitals) September 24, 2021

The jersey patch is 3-by-3 1/2-inches in size, according to The Athletic's Sean Shapiro. Washington's road jerseys will include an ad from a different sponsor, which the team is finalizing, per Shapiro.

It was reported in August that NHL teams would begin placing ads on their jerseys starting with the 2022-23 season. The league allowed helmet ads during the 2020-21 season as a way for teams to recoup money lost due to the COVID-19 pandemic.

The helmet ads will remain for the 2021-22 season.

In addition to the NHL, the NBA and MLS also allowed jersey sponsors. The NBA began selling ad space on jerseys during the 2017-18 season and the MLS started doing so in 2007.

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