The NBA turned its yearly draft into a two-day affair. It wasn't exactly riveting television.
This is the first draft in any sport ever where the most famous person involved is a projected second-round pick, why did the NBA put the second round during the middle of the afternoon on a Thursday
— Rodger Sherman (@rodger) June 27, 2024
The main problem is that the draft's second day lacks any of the flair and excitement of the first round. Round 1 happened at the Barclays Center, an NBA arena full of enthusiastic fans cheering and booing.
Players showed off their fashion sense and got tearful hugs from their loved ones. That only rarely happened during the second round.
Round 2 took place at an ESPN studio in Lower Manhattan, with deputy commissioner Mark Tatum looking like he was hosting a Zoom meeting. When he announced the picks he was usually met with complete silence.
Plus, the players present were bummed out, since some of them had to sit through Wednesday night in the Barclays Center green room waiting to get picked.
At least in the old format they simply got picked later the same evening, in the same building, instead of making a humiliating return to a TV studio.
An incredibly unfortunate consequence of NBA Draft's new 2-day format: Multiple green room invitees sat through the entire first round at Barclays Center (3+ hours) and were not picked.
— Ben Golliver (@BenGolliver) June 27, 2024
They must now wait until Thursday's second round, which will be held in an ESPN TV studio.
The telecast started at 4 p.m. ET, which means most people on the east coast were still at work when the show begins. Day 2 of the draft competed with soap operas, Judge Judy and syndicated talk shows, and its production value seemed similarly bare-bones.
Even with the extra day, selections still happened during commercial breaks, as early as pick No. 34.
It was reminiscent of when Denver's selection of future three-time MVP Nikola Jokic was announced during a Taco Bell commercial in 2014.
One reason for the second day of drafting is that it allows teams a longer time period to make selections, or trades. Previously, the teams got two minutes to make picks in the second round, which was a little rushed. Now it's been stretched to four minutes.
We did see some deals, like the Sacramento Kings salary-dumping Davion Mitchell and Sasha Vezenkov to the Toronto Raptors, or the Atlanta Hawks salary-dumping A.J. Griffin to the Houston Rockets.
Don't forget the Minnesota Timberwolves salary-dumping Wendell Moore Jr. to the Detroit Pistons!
Once again, not exactly riveting television.
The biggest effect of the one-day delay seems to have been NBA teams trying to squeeze players on their deals.
One clear impact of the NBA Draft's second day has been teams trying to agree to two-way contracts before selecting a player in this second round. San Antonio, sources said, has pitched two-way deals as high as the No. 35 pick, which would be the earliest two-way in history.
— Jake Fischer (@JakeLFischer) June 27, 2024
First-round picks get guaranteed deals based on an established rookie scale. Second-round picks have no such guarantees, meaning teams can negotiate hard with such prospects. They can offer long-term deals with multiple guaranteed years, or smaller two-way deals. The extra day has given teams more leverage to lock in a contract before deciding to make a pick.
But that also removes some of the drama. There's no need to look at a "Best Player Available" graphic when the picks are motivated by pre-draft contract negotiations.
ESPN's telecast was centered around LeBron James' son Bronny, but that also lacked drama, especially when Bob Myers reported that his agent, Rich Paul, warned teams off drafting him. So the telecast plodded towards a predictable conclusion.
"Rich Paul is calling teams, don't take Bronny James ... if you take him, he's going to Australia."
— NBA on ESPN (@ESPNNBA) June 27, 2024
Bob Myers on Bronny James' draft status pic.twitter.com/p6mWNMAjma
Perhaps the financial incentives are worth it for the NBA to stretch out the draft. But as an entertainment vehicle, the second-day second round is second-rate.
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