ESPN devoted a huge chunk of their second-round draft coverage to a player who's likely to average under five minutes per game next season.
The Lakers draft Bronny James in the second round with the 55th pick.
— ESPN Los Angeles (@ESPNLosAngeles) June 27, 2024
For the first time ever in the NBA, a father and son will be in the league at the same time. React ALL DAY with ESPN LA
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It's definitely newsworthy that one of the greatest NBA players of all time will now be playing on the same team as his son. A father and son have never even been in the NBA at the same time, let alone on the same roster.
But it was also rarely in doubt that Bronny would be joining his famous father in Los Angeles once he declared for the draft at all.
"Rich Paul is calling teams, don't take Bronny James ... if you take him, he's going to Australia."
— NBA on ESPN (@ESPNNBA) June 27, 2024
Bob Myers on Bronny James' draft status pic.twitter.com/p6mWNMAjma
There's no telling what interest there would have been among NBA teams without Bronny's famous father, but his powerful agent Rich Paul reportedly threatened teams to make it a one-team market for the 19-year-old freshman.
The younger James averaged 4.8 points for USC last season, shooting 48% from the field and under 27% from three-point range.
The elder James declared two years ago that he wanted to play with Bronny, or even his younger son, Bryce, should his career last until 2027. But he also clearly wants to win another championship, at least to match Kobe Bryant's five rings or eclipse rival Steph Curry's four.
Bronny may or may not have a long-term NBA future, but it's unlikely he'll be a contributor to a contender as a 6-foot-2 non-shooting guard at age 19 — almost no late second-round pick is! Nor are most 20-year-olds.
But it's no travesty that he's getting an NBA job due greatly to his famous father. NBA teams and front offices are full of nepotism.
Just look at Mike Dunleavy Jr., GM of the Golden State Warriors, who also employ head coach Steve Kerr's son Nick as coach of the G League team. Nuggets coach Michael Malone is the son of an NBA head coach and Heat coach Erik Spoelstra's dad was a GM.
The Warriors have five sons of NBA players on their roster: Steph Curry, Klay Thompson, Andrew Wiggins, Trayce Jackson-Davis and Gary Payton II. Tito Horford's son Al just won his first title, beating Tim Hardaway Jr.
All-Stars Devin Booker, Kevin Love, Darius Garland and Jaren Jackson Jr. all had NBA dads, as did the late Kobe Bryant.
Woj: "I don't want to hear the charges, people talking about nepotism. The NBA is full of nepotism. The ownership level, front offices, coaching. I don't want to hear about it all of a sudden because Bronny James' father plays for the Lakers. It is rampant in this league." pic.twitter.com/LW9FI6BLOX
— Awful Announcing (@awfulannouncing) June 27, 2024
So in getting his son a job in the family business, LeBron James is merely following in the NBA, nay American tradition. He may not be much of a factor for the Lakers next season, but we're guessing Bronny James won't be any worse at his job than the many sons and daughters of NBA owners working all over the league.
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