Beyond Medals To Release Limited Edition Goggle With Dragon

Started by Kevin Bäckström and Tor Lundström, Beyond Medals has put out some of the best snowboard films in recent years. In addition to the founders, the team is comprised fo Sebbe De Buck, Ulrik Badertscher, Ludvig Billtoft, Lauren Derminio, David Djite, Max Buri, Henna Ikola, and the late Florian Fischer, who died this year after battling cancer at the age of 24.

Beyond Medals was created in the wake of what some might consider bad news: Bäckström was let go from the Swedish national team right before the 2014 Winter Olympics in Sochi, Russia. Lundström then left the team, in solidarity, and a brand that was focused on other ways to showcase their riding was born.

“We wanted to show like the way  leading up the contest that it's not all serious and like we'll have we're having a  lot of fun on the way. Partying, doing stupid sh*t, and in the end it ended up  that I got fired and Tor,” Bäckström said in a promotional video for Db Journey.

This is far from the first collaboration for the brand. Beyond Medals has linked with Bataleon for a signature snowboard, Db for a run of travel bags and avalanche vests. Other collaborations include Nomadik, Rat Hat, and Donut Shoppe, in Truckee, California.

Beyond Medals has also put out some of the most memorable snowboard films in the last few years. Each release has featured a high-budget appearing, cinematic intro worthy of appearing on the silver screen.

Force Majeure features a Godzilla spoof, a 90s-style Monster Energy commercial, and Power Rangers costumes. Casino spoofs – or pays homage, depending on who you ask – the 1995 Robert De Niro and Joe Pesci film of the same name. Sage Kotsenburg narrates. Mikkel Bang ends up tied up in the trunk of a car. It’s incredible.