Chelsea finally agree shirt sponsorship deal – with more than 50% of the season played

The Athletic tonight have an exclusive about Chelsea’s shirt sleeve sponsorship deal.

With more than half of the season gone, the Blues have finally lined up a company as their secondary shirt sponsor. Crypto company “BingX” will appear on their sleeves for the remainder of the campaign, as well as on the front of the training kits next season.

The club hope that the new shirts will be ready for our game against Middlesbrough on the 9th of January. The money involved isn’t yet clear.

Some have pointed out that Chelsea now have a whole “values” page pointing out that don’t want to be associated with things that aren’t in line with what the club believe in.

Evidently they don’t have a problem with Crypto pyramid schemes then.

Next year’s front of shirt sponsor still hasn’t been decided, after Infinite Athlete signed up only for the rest of this season, back in September.