
So Cristiano Ronaldo just casually dropped his 950th career goal like it’s no big deal. You know, just another Tuesday for the guy who’s basically turned scoring into an art form. But here’s where it gets interesting—Binance, the crypto exchange that apparently has money to burn, decided this milestone deserved more than just a Twitter congratulations post.
Enter “7he Selection” (yes, they replaced the ‘T’ with a ‘7’ because nothing says modern marketing like unnecessary number substitutions). This isn’t your average corporate partnership announcement. Binance is literally flying seven lucky fans to meet Ronaldo in person. Seven fans. To celebrate 950 goals. The math is a bit wonky, but hey, who’s counting when you’re potentially getting a selfie with CR7?
Let’s be real here—950 goals isn’t just impressive, it’s borderline ridiculous. We’re talking about a guy who’s been terrorizing goalkeepers for over two decades. From his early days as a skinny kid with questionable hair choices at Manchester United to his current status as football royalty, Ronaldo has been consistently doing what most players can only dream of.
The man has scored everything from thunderous free kicks that defy physics to bicycle kicks that make you question the laws of gravity. He’s netted goals in the Premier League, La Liga, Serie A, and now the Saudi Pro League. At 39 years old, when most players are considering retirement or coaching youth teams, Ronaldo is still banging in goals like he’s got a personal vendetta against every goalkeeper on the planet.
What makes this milestone even more absurd is the consistency. We’re not talking about someone who had a few good seasons and called it quits. This is nearly 1,000 goals across club and international football. That’s roughly 47 goals per year if you spread it over his 20-year career. Most professional players would kill for that as their career total.
Now, let’s talk about Binance‘s latest marketing stunt—sorry, “celebration.” The crypto platform has been throwing money at sports partnerships like they’re trying to single-handedly fund the entire athletic world. First, it was naming rights to the Lakers’ arena (remember when it was Crypto.com Arena before that whole mess?), then various Formula 1 deals, and now they’re basically Ronaldo’s personal hype squad.
“7he Selection” is their latest attempt to get people excited about both Ronaldo and, presumably, their digital collectibles. Because nothing says “buy our crypto products” quite like the chance to awkwardly shake hands with a football legend while cameras document every second for social media content.
The campaign is targeting two groups: people who have already purchased their CR7 digital collectibles (Drops 1-6) and regular Binance users who simply want to interact with Ronaldo. The first group gets to complete a survey about their favorite Ronaldo goal, while the second group has to prove why the “Binance community is the GOAT” on social media.
Here’s where things get interesting from a marketing perspective. Binance isn’t just throwing this together last minute. They’ve got surveys, social media campaigns, hashtags, and enough legal disclaimers to choke a horse. The timeline is suspiciously well-organized for something that’s supposedly celebrating a milestone that just happened.
CR7 digital collectible holders get the “easy” route—just fill out a survey and cross your fingers. Meanwhile, everyone else has to create content, post it publicly, and basically become unpaid Binance marketers with the hashtag #7heSelection. It’s brilliant, really. Get people to advertise for you while they compete for the privilege of meeting your brand ambassador.
The winners won’t actually meet Ronaldo until the first half of 2026, which gives Binance plenty of time to milk this campaign for all it’s worth. Flights and accommodation are included, so at least they’re not being cheap about it. Though knowing crypto companies, there’s probably some fine print about having to hold a certain amount of their tokens or something equally ridiculous.
Look, it’s easy to be cynical about corporate marketing stunts (and trust me, I am), but there’s something genuinely impressive about what’s happening here. Ronaldo reaching 950 goals is legitimately historic. The guy has spent his entire adult life perfecting his craft, and now he’s at a level that future players will probably never reach.
The partnership with Binance, while obviously commercial, does highlight something important about modern sports marketing. Traditional endorsement deals are evolving into these massive, multimedia experiences that blur the lines between advertising, entertainment, and genuine fan engagement.
Think about it—instead of just slapping Ronaldo’s face on some billboards and calling it a day, Binance is creating an entire ecosystem around his achievement. Digital collectibles, social media campaigns, exclusive meet-and-greets, and probably a documentary crew following the whole thing. It’s sports marketing in the Instagram age, where every moment needs to be shareable, every experience needs to be “exclusive,” and every fan needs to feel like they’re part of something bigger.
Let’s break down what 950 goals actually means in the context of football history. Pelé famously claimed over 1,000 goals, though many of those were in friendlies and exhibition matches that most people don’t count toward official records. Ronaldo’s tally includes goals from official club and international matches, making it arguably more legitimate than some historical claims.
For context, Lionel Messi, Ronaldo’s eternal rival, sits at around 850 goals as of late 2024. The fact that these two have been trading the title of “greatest goalscorer” for the better part of two decades has been a gift to football fans and marketers alike. Every milestone becomes a media event, every goal becomes content, and every achievement becomes an opportunity for brands to attach themselves to greatness.
What’s particularly impressive about Ronaldo’s milestone is the variety of competitions it represents. Goals in the Champions League, World Cup, European Championship, Premier League, La Liga, Serie A, and now the Saudi Pro League. He’s literally scored goals on every continent where professional football is played.
Binance’s involvement in this celebration isn’t coincidental. The crypto industry has been desperately trying to attach itself to mainstream sports for years, hoping that association with beloved athletes will somehow make digital currencies seem less sketchy to regular people.
The CR7 digital collectibles mentioned in the campaign are essentially NFTs with Ronaldo’s branding. While the NFT market has cooled considerably from its 2021 highs, companies like Binance are still pushing hard to make them relevant. What better way to drive interest than tying them to one of the most famous athletes on the planet hitting a historic milestone?
It’s worth noting that Ronaldo has had some legal troubles related to his previous crypto endorsements, but that doesn’t seem to be slowing down his partnership with Binance. The allure of associating with a global icon apparently outweighs the potential regulatory headaches.
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