Daniel Levy driving potential ‘£25m+’ naming rights deal for Tottenham Hotspur Stadium

It’s been a while since Spurs opened their new stadium, and the club has been seeking a naming rights partner for a while as they look to maximise revenue from the stadium that not only has a cutting-edge design but also is a multi-purpose space that can host Premier League games, NFL matches, concerts, and even boxing events, making it a prime asset for branding opportunities (as we have seen over the past couple of years now).

However, the North Londoners have struggled to secure a naming deal as Levy looks to surpass Manchester City’s Etihad Stadium naming rights deal, which is valued at around £15 million per year, and given Spurs London location, complemented by possibly the best stadium in England, Levy wants a naming rights deal that backs such credentials.

Reports indicate that the Lilywhites are engaged in discussions with DHL about a potential agreement with the logistics company, who is no stranger to high-profile sports sponsorships after having previously partnered with Manchester United and Formula 1. 

Now, Wyness, speaking in an exclusive interview with Football Insider, speaks about the deal:

“DHL have got the budget. The number I believe Daniel Levy has been sticking out for is £25 million.

“Can he get £15 million? I’m sure he’s been offered that. Can he get £20 million? Possibly, DHL could get there with bonuses.

“The attraction for DHL is that it’s a multi-use stadium. There’s usage all through the year.

“Being in London is a crucial part of it as well. I think there’d be a deal if they could push their budget to £20 million plus bonuses.”