LEGO’s new ad with Lionel Messi, Cristiano Ronaldo is making football fans go crazy

LEGO’s Messi, Ronaldo ad transforms World Cup build-up

The campaign, revealed through a clip shared on LEGO’s Instagram, reimagines Lionel Messi, Cristiano Ronaldo, Kylian Mbappe, and Vinicius Jr as LEGO figures in a World Cup-inspired setting.

The concept centres on the four stars competing to assemble a LEGO World Cup trophy, turning their real-life rivalry into a controlled, creative contest.

The advert builds toward a clear twist. A young fan steps in to complete the trophy and places his own custom figure on top, shifting the moment away from star power and toward fan ownership.

Beyond the clip, the campaign introduces collectible builds tailored to each player. Messi and Ronaldo headline larger “legend” sets, while Mbappe and Vinicius Jr are reflected through designs tied to their identity, style, and national colours.

The approach reframes football culture as something interactive, where fans are invited to build and interpret the game in their own way.

LEGO ad reaction shows fans impressed

The response to the LEGO Messi and Ronaldo advert has been immediate, with fans reacting strongly to both the concept and execution.

Some viewers admitted, “Many fans thought it was AI at first, to tell you how hilarious it is.”

Others were more direct in their praise, calling it, “This commercial is an instant classic.”

The scale of the campaign also stood out, with one reaction stating, “What an Ad. This is really massive.” Another fan went further, saying, “The biggest advert ever on the World Cup this summer.”

There was also appreciation for the lineup itself, with one comment noting, “LEGO really outdid themselves bringing together Cristiano Ronaldo, Lionel Messi, Vinicius Jr, and Kylian Mbappe.”

The response highlights how the advert has connected on multiple levels, combining nostalgia, rivalry, and creativity into something that stands out ahead of the tournament.