Lionel Messi Loses Top Spot After Big MLS News

That decision mirrored Messi’s choice a year earlier to sign with Inter Miami instead of taking a historic payday from Al-Hilal. Both players opted for MLS over Saudi riches, prioritizing legacy, location and league impact.

Son’s connection to Los Angeles, home to the largest Korean population in the U.S., adds another layer. From a community standpoint, it’s a homecoming. From a league standpoint, it’s a strategic play. And from a fan engagement perspective, the proof is in the numbers.

Son’s Merch Sales Signal Emerging Shift In MLS Star Power

Fanatics confirmed that Son is leading all athletes in merch sales since LAFC’s announcement. His jersey is moving faster than any player across sports, and he now trails only Messi in all-time MLS jersey sales following a transfer. That’s despite not having played a single minute for his new club yet or been a part of the team for more than a matter of days.

It’s a sign that MLS’s reach is expanding. Son brings not just talent, but an international audience.

LAFC’s branding machine and Apple’s global streaming deal provide the stage, and Son’s presence gives the league new ground in Asia and beyond.

The bet is clear: MLS is no longer just a retirement league. It’s a place where global stars can still grow their brand.

Son is expected to debut once his visa and transfer documents clear. When he does, the attention surrounding him will only grow. With a dozen games left in the regular season, LAFC could push further up the standings and improve their postseason seed with Son added to the club.