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Manchester United continue to explore ways to use their global platform for impact, combining sport with social causes.

Football clubs increasingly leverage their visibility to support charities and global initiatives, engaging fans in meaningful campaigns.

Limited-edition kits, charity collaborations, and awareness drives have become central to modern club culture, offering supporters unique ways to contribute.

With millions of fans around the world, the Red Devils have a unique opportunity to amplify messages that extend beyond the pitch.

Partnerships like these also demonstrate how commercial deals can align with social responsibility, benefiting both clubs and communities.

Manchester United will wear a new front-of-shirt sponsor for two matches later this season, highlighting their ongoing commitment to charitable initiatives, as they announced on their website.

Their current sponsor, Snapdragon, through Qualcomm Technologies, is collaborating with the charity (RED), which partners with brands to fight AIDS and “the injustices that enable pandemics to thrive.”

The special kit will feature the (RED) logo during the men’s home match against Brentford on April 25, and the women’s fixture at Tottenham the following day.

United’s Chief Business Officer, Marc Armstrong, said: “Through the power and innovation of our partnership with Snapdragon we are, once again, proud to use the front of the famous Manchester United shirt to raise awareness and tell the story of the vital work undertaken by (RED) to fight against health injustice.

“Snapdragon shares our ambition to use football as a force for good and the second year of this initiative underlines that aspiration, especially at a time when the world faces enormous challenges in supporting the most vulnerable in society.”

Qualcomm Chief Marketing Officer Don McGuire added: “There’s no better cause to spotlight for Manchester United’s more than one billion fans than (RED) and its fight to end health injustice.”

The Managing Director of (RED), Kate Charles, said: “It’s hugely exciting to see Snapdragon and Manchester United come together with (RED) for the second year running, connecting football fans around the globe to this important fight.

“To see the teams, as well as the iconic Old Trafford, decked in (RED) perfectly showcases the power of fan culture to help solve health crises where they hit the hardest.”

Snapdragon has been United’s front-of-shirt sponsor since the start of the 2024-25 season, reportedly the most lucrative deal of its kind globally, netting the club more than £60 million per year.

The agreement runs until 2027, with an option to extend for two more years, while United are also searching for a new training ground kit partner that could bring in an additional £20 million per season.

United’s home kit for next season has also recently been leaked.

This initiative demonstrates how Manchester United continue to combine commercial innovation with social responsibility, engaging fans and raising funds for causes that matter worldwide.

This article first appeared on centredevils and was syndicated with permission.

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