Tottenham’s £1bn NFL expansion plan could face major hurdles amid Super Bowl talk

Under ENIC’s model, these funds are reinvested into the club to support Thomas Frank and his staff with additional resources for squad development.

And now that Tottenham have received approval to double the number of non-football events they can host each season, those figures are set to rise even further.

Tony Scholes has made sure that no football matchday is played immediately after an NFL fixture without allowing time for stadium repairs. That experience should come in handy if Spurs end up hosting even more matches in future seasons – something still under discussion between Levy and senior NFL officials.

Kieran Maguire casts doubt over Spurs’ Super Bowl chances

There has long been speculation about Tottenham Hotspur Stadium potentially hosting the first Super Bowl held outside of the US.

With the NFL’s ongoing push to grow the game internationally, commissioner Roger Goodell and several league executives have floated the idea of taking the game overseas.

Ndamukong Suh, a former Super Bowl champion, is among those who believe it could happen, especially since Tottenham Hotspur Stadium is purpose-built for NFL games.

However, Kieran Maguire, a football finance lecturer at Liverpool University, remains unconvinced.

Maguire told TBR Football: “Never say never in the world of sports business, but is there anything more American than the Super Bowl?

“From a cultural and national pride point of view, transferring that to London could lead to a huge backlash, so they’d have to sound out their fans.”

“NFL fans aren’t as resistant to commercial-motivated moves like this as European football supporters are, but how would ma and pa in Wisconsin feel about the Super Bowl being taken elsewhere?

“Then, there are time difference issues because it would have to take place at an appropriate time for a US audience. Does that mean a midnight start in London? There would be logistical issues.

“At the same time, I wouldn’t rule it out. NFL want to expand the sport globally. The NFL are big admirers of the Premier League and they see the partnership with Spurs as a means to an end.”

“However,” he finished: “I don’t think there will be much desire for it given that they are already making a fortune from the agreement as it already exists.”

Spurs face financial competition with Arsenal’s Emirates Stadium expansion

Tottenham’s agreement to host NFL games until 2030, and the stadium’s unique purpose-built design, has secured their position as the league’s main venue in the UK for the foreseeable future.

But when it comes to other non-football events – such as concerts or combat sports, which also earn the club millions annually – it is not as straightforward.

The Emirates Stadium has started hosting more gigs in recent years. Now there are plans to increase its capacity to around 70,000. And this week, it emerged that they are forging ahead with plans to expand their home ground by another 15,000 seats.

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That upgrade will make Arsenal even more attractive for promoters when they’re choosing between venues in North London.

The full expansion isn’t expected to be completed for at least five years, but Spurs will need to start planning now if they want to stay ahead of their rivals commercially.