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One day, maybe five years from now, you think surfers will declare allegiance to the various brands of wave pools? Like how folks do with booze and cigarettes. Will there be Wavegarden diehards, Kelly Slater Wave Company loyalists, Endless Surf enthusiasts, and so on? It’s possible.

Me? I’m a Marlboro man.

Well, there won’t be a shortage of different artificial surf spots to sample, as the modern-day wave pool revolution is absolutely booming. The latest, at least stateside? The Point Surf Park, powered by Endless Surf, has broken ground in Florida, with hopes of opening its doors sometime in 2026.

Located just inland from the famed Sebastian Inlet, in the town of Fellsmere, Florida, The Point Surf Park will feature Endless Surf’s ES36 technology. The pool will produce waves up to overhead size, offer rides up to 19 seconds long, supply a sundry of different wave options, catering to all skill levels of surfer. And all that will go down simultaneously – high performance peaks on the outside, knee-high rollers for the beginners on the inside.

Per Luiz de Araujo, founder behind The Point Surf Park: "Our vision has always been to create a haven for surfers, by surfers. Partnering with Endless Surf to leverage their next-generation technology to bring Florida’s surf park dreams to life was a no-brainer. We're so stoked to offer a space where Florida’s surfing community can come together and experience waves like never before."

In other Florida wave pool news, The Point won’t be alone in making artificial waves in the Citrus State in the near future. As we reported last week, Warren Smith’s baby, Shell Point Surf Club, is getting underway on the gulf coast of the state as well. That one, too, will feature Endless Surf tech.

So, the question is: PerfectSwell or Endless Surf? Budweiser or Coors? Pick your poison.

This article first appeared on SURFER and was syndicated with permission.

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